This site is intended for Healthcare Professionals only

Prepare for the unexpected

Prepare for the unexpected

Crises in community pharmacies rarely happen behind closed doors. But having a clear and workable response is a key part of good governance and professional accountability. Richard Hough and Isobel Netherwood explain…

 

Whether it is a cyberattack affecting PMR systems, a sudden medicines supply disruption, an aggressive incident in the pharmacy, or a cold chain failure, issues often unfold in real time, in full public view.

For pharmacies operating at the frontline of healthcare, the difference between a controlled response and one which leads to lasting reputational damage usually comes down to preparation.

Community pharmacies sit at the intersection of retail and healthcare. They are open-access environments, which are responsible for patient safety, data protection and continuity of essential pharmaceutical services, often with small teams and limited capacity to absorb disruption.

Having a clear and workable crisis response is a key part of good governance and professional accountability.

Understanding the risks unique to pharmacy

The foundation of any effective crisis plan is a realistic assessment of the risks which are most likely to affect your pharmacy.

For community pharmacy, they often include medicine shortages or recalls, fridge or temperature monitoring failures, loss of access to EPS or PMR systems, data breaches, staff illness or shortages, fires or floods, and incidents which involve violence or abuse from patients or the public.

Identifying these risks in advance allows owners and superintendent pharmacists to think through proportionate responses before pressure is applied.

Whilst there might be an SOP filed away in a document folder, it is important to ensure that your team is made aware of it, regularly refresh their familiarity with it, so that they know exactly what to do in response to a crisis.

Clear roles and fast decision-making

In smaller pharmacy teams, uncertainty can quickly escalate a problem. Everyone should know who is in charge during an incident, who has authority to make decisions, such as temporarily closing the pharmacy, and who is responsible for communicating with patients, wholesalers, NHS England or insurers.

Having a simple incident hierarchy helps ensure that actions are coordinated and consistent, particularly if the superintendent or owner is not on site.

Practical response in the first critical moments

A crisis plan must focus on what happens in the first few minutes. That means protecting patients and staff, isolating risks, and maintaining safe services where possible. Communication is often where pharmacy crises succeed or fail.

Patients want timely, accurate information, particularly when access to medicines or services is affected. Pre‑drafted holding statements and simple staff scripts can help avoid mixed messages at the counter.

Using multiple channels, posters, texts, website notices and brief verbal explanations can help ensure patients understand what is happening and what to do next.

Planning for recovery, not just response

A good crisis plan looks beyond the immediate issue. Recovery may involve reporting incidents, reviewing near misses, reassuring patients, supporting staff wellbeing and documenting lessons learned.

These steps are not just operationally sensible; they also demonstrate professionalism and regulatory insight.

The leadership factor

Leadership is critical in community pharmacy crisis management. Calm, visible leadership reassures both staff and patients, sets expectations and enables confident decision-making under pressure.

By embedding preparedness into everyday practice, pharmacy leaders can ensure their teams are ready not just to respond, but to recover quickly and sustainably.

In community pharmacy, trust is built through daily interactions. Crisis preparation protects that trust when it matters most.

 

Richard Hough is a partner and head of healthcare at Brabners LLP and a former pharmacist. His co-author Isobel Netherwood is a trainee solicitor.

Share:

Change privacy settings